Pretty Deadly Self Defense™ is a fresh, forward-thinking take on women’s self defense. Course curriculum and program licensing for fitness and martial arts professionals.
Pretty Deadly’s mission is to help millions of women feel safer through accessible, user-focused self defense.
A women's self defense program designed for the way women actually learn, the things we actually face, and that's actually FUN.
We provide martial arts and fitness professionals, studios and club owners the tools they need to deliver an innovative, field-tested program that grows client base, supports existing members and brings lapsed members back, and that sets the stage for long-term engagement through positive community impact.
Our out-of-the-box curriculum provides course structure, progressive skills, assessment tools and instructor training.
The Pretty Deadly Mobile App keeps clients engaged between classes and keeps them coming back, provides member check-in and back-end iFrame integration and APIs to book courses directly through the app.
Trainer Dashboard allows for course scheduling, managing member accounts, peer support and additional continuing education modules, and provides payment portals to make collecting course fees easy.
Trainer certification is a 1-week on-site course, adhering to the rigorous policy standards of national governing sports and fitness bodies. Pretty Deadly Trainer Certification is accredited and recognized by CIMSPA.
Pretty Deadly Self Defense™ is an official training provider for CIMSPA, the professional development body for the sport and physical activity sector in the UK and one of the only self defense programs in the world to earn accreditation from a governing sports body .
Pretty Deadly feels like
a step beyond --
more tailored, more
aware, more modern.
Course curriculum & licensing
Launching Q3 2021
Fitness & martial arts industry
Seed round; open
Normalize self defense
Reach overlooked markets
Economic empowerment through positive social impact