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Logo%20-%20Pretty%20Deadly%20Self%20Defe

TM

Pretty Deadly Self Defense™ is a fresh, forward-thinking take on women’s self defense. Course curriculum and program licensing for fitness and martial arts professionals.

Pretty Deadly’s mission is to help millions of women feel safer through accessible, user-focused self defense. 

A women's self defense program designed for the way women actually learn, the things we actually face, and that's actually FUN.

1500
WOMEN

108
COURSES

47
COUNTRIES

100%
KICK-ASS FUN

We provide martial arts and fitness professionals, studios and club owners the tools they need to deliver an innovative, field-tested program that grows client base, supports existing members and brings lapsed members back, and that sets the stage for long-term engagement through positive community impact.

COURSE CURRICULUM

Our out-of-the-box curriculum provides course structure, progressive skills, assessment tools and instructor training.

CLIENT ENGAGEMENT

The Pretty Deadly Mobile App keeps clients engaged between classes and keeps them coming back, provides member check-in and back-end iFrame integration and APIs to book courses directly through the app. 

CLIENT MANAGEMENT

Trainer Dashboard allows for course scheduling, managing member accounts, peer support and additional continuing education modules, and provides payment portals to make collecting course fees easy.
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TRAINER
CERTIFICATION

Trainer certification is a 1-week on-site course, adhering to the rigorous policy standards of national governing sports and fitness bodies. Pretty Deadly Trainer Certification is accredited and recognized by CIMSPA. 
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Pretty Deadly Self Defense™ is an official training provider for CIMSPA, the professional development body for the sport and physical activity sector in the UK and one of the only self defense programs in the world to earn accreditation from a governing sports body .

MEET
THE
TEAM

Pretty Deadly feels like
a step beyond --
more tailored, more
aware, more modern.
-Demi, Berlin

ADVISORY BOARD

PRODUCT TYPE

Course curriculum & licensing

DEVELOPMENT STAGE

Launching Q3 2021

Fitness & martial arts industry

VERTICALS

INVESTMENT OPPORTUNITY

Seed round; open

GOALS

  • Normalize self defense

  • Reach overlooked markets

  • Economic empowerment through positive social impact

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