Our Story

About Singe Holdings

Singe Holdings LLC was built on a simple belief: empowerment starts with the body, but it doesn’t end there.

Our journey began with Pretty Deadly Self Defense, a modern self defense program born in Berlin and designed by women. From its first sold-out courses, Pretty Deadly struck a nerve: women were seeking more than just self-defense—they were seeking confidence, freedom, and connection.

Since launching in 2016, Pretty Deadly has grown across Europe, Southeast Asia and the UK implementing a powerful organic marketing model based on building communities locally to connect globally. To date, Pretty Deadly has trained women from 47 different countries, and certified instructors internationally.

The success of Pretty Deadly proves a deeper truth: there is a global demand for inclusive, culturally resonant fitness and wellness experiences. Singe Holdings was created to scale that vision, expanding into new markets and launching new brands that challenge old models of fitness and empowerment.