Pretty Deadly is trauma-informed self defense and martial arts–based fitness space, designed by women.
Pretty Deadly shares techniques across 11 martial arts disciplines, combining small group training with community-building for a fitness experience that reaches far beyond the boutique studio space.
Inspire. Empower. Transform.
Why Women Love Pretty Deadly
Pretty Deadly is about more than self defense.
It’s about transforming lives and building an inspired community.
Transforms gym‑shy users into committed members by using self defense as the on‑ramp to fitness.
Every program is delivered in intimate groups, maximizing engagement and accountability.
A connected member base drives organic referrals through shared milestones, events, and social impact intiatives.
Cures "Gymtimidation"
Small‑Group Advantage
Retention by Design
Community Infrastructure
Layered programming keeps members engaged for years.
4.5K
300+
5
100%
women
courses
countries
kickass fun
34%
conversion rate
4 Yr
client lifetime
98% client completion rate in every course
Pretty Deadly Growth
Global Market Growth
0%
no-shows
4 year retention rate of self defense class clients who convert to studio membership
34% course grads convert to full gym, studio or dojo membership
7.6%
Client statistics averaged across 9 years of internal program data.
1
1
1
1
Boutique studios are growing at 7.6% annually, driven by personalized and community-focused experiences. (Fitness Industry Insights: Key Trends and Growth Statistics)
CAGR
2
from 2023 to 2030
2
2016-2024, driven by personalized and community-focused experiences
8.3%
CAGR
What fitness pros say:
Be a part of the future:
The Future of Fitness Moves Different.
© 2025 Singe Holdings, LLC
We’re designing the future of fitness with purpose, conmmunity, and staying power.
We want to build it with you.
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